Ebook Marketing Rebellion The Most Human Company Wins Audible Audio Edition Mark Schaefer Schaefer Marketing Solutions Books
Download As PDF : Marketing Rebellion The Most Human Company Wins Audible Audio Edition Mark Schaefer Schaefer Marketing Solutions Books
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
Marketing Rebellion will teach you
- How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
- Why businesses must be built on human impressions instead of advertising impressions.
- The five constant human truths at the heart of successful marketing strategy.
- Why customer loyalty is dying and what you need to do about it right now.
- How to help your best customers do the marketing for you.
- Actionable steps to provide an immediate course-correction for businesses of any size.
Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?
Ebook Marketing Rebellion The Most Human Company Wins Audible Audio Edition Mark Schaefer Schaefer Marketing Solutions Books
"Take everything you think you know about marketing – the leads, the sales funnels, the number of “touchesâ€, the data, the content creation… the flashy, loud marketing ideas – and turn it off. Just listen for a sec.
Mark Schaefer explains that consumers are rebelling against marketing. First, it was the end of lies. Then, the end of secrets. Now, it’s the end of control.
- Customers want to control what they see, hear, and experience.
- Customers want to be in control of their data.
- Customers want their brands to reflect their values, not the other way around.
So what are marketing majors to do, anyway?
I went to school to help people find the things they need and love, and according to author Mark Schaefer, that is exactly what I can still do, but the flashy, loud marketing needs to be significantly less of the marketing plan.
What do we use to fill the void, though? Mr. Schaefer also provides some tips for that!
- What customers want to see, hear, and experience. They want to see that we care about what they care about. They need us in their community, involved in where we do business. They may want us to provide an unforgettable experience.
- Data control. As businesses, take a stand for the privacy rights of consumers – self-regulate. They will notice.
- Fill it by taking a stand with a logical, relevant cause. People want to know that they don’t stand alone and that you respect your customers.
After you read this book, you can either turn the flashy, loud marketing machine back on and stick with what’s familiar, or you can embrace the third rebellion and be the business your customer wants you to be!!
You decide."
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Marketing Rebellion The Most Human Company Wins Audible Audio Edition Mark Schaefer Schaefer Marketing Solutions Books Reviews :
Marketing Rebellion The Most Human Company Wins Audible Audio Edition Mark Schaefer Schaefer Marketing Solutions Books Reviews
- After 20 years of writing 17 books, mostly on the science of building sustainable human networks, I'd like to think I know when something "new" comes along that will improve the way companies market . . . for the better. This is one of those books. Read it and reap the benefits of being, not only "Known," (Mark's last bestseller), but also "human." I mean "really" human -- human to the point of using your ability to care, connect, and even "co-create" with your customers. This book is about being so human in your marketing that your customers/clients move straight to trusting you that they stay connected so they can be a big part of the future of your company's success. This book is about figuring out how to be so human that you grow, not just your company brand, but the personal brands of your employees as well. I mean when you have the billion-dollar tool like LinkedIn where your employees can showcase your best offerings with their personal and business networks daily, why wouldn't you want to figure out how to best empower them to share?
Take for example CDW in Chicago where I live. I provided them with enterprise-wide LinkedIn training. They had their leaders from the government procurement side of the business as well as the head of their commercial business. They encouraged their employees to share their talents outside of the workplace. For example, one of their executives was a photographer on the side who took pictures of homeless moms with their children, providing these families with a gift that these moms cherished. By showing the human side of herself, this employee at CDW gave a more inviting, human face to the whole company. As a result of these enlighted efforts, the whole company got lifted to a deeper connection with both current clients and prospects.
In this great book, Mark lays out the reality that marketing has because so tech-focused that companies that have adopted this path are in danger of losing their customers in droves. I love his "rebellion" approach. It's a manifesto for a new age of marketing. Mark further offers the path to people, purpose, and the profits that flow from this more human approach.
But he has done more than just provide a book for those who are ready to wake up and rebel. He also provides ongoing support through his website and podcast. Mark is building a community of rebels who advocate for a more human business world. I'm one of those rebels. I'm very grateful that it was Mark who took up the cause of bringing back a focus on the things that really matter most in business and in life. - Mark Schaefer’s Marketing Rebellion channels the consumer’s rage against the marketing machine into a wake-up call for the reimagining of marketing to BE MORE HUMAN.
Simple to acknowledge. Difficult to practice.
Marketing Rebellion calls out many of the sacred cows of digital and social media marketing practice of today.
The use of marketing funnels, automation/technology, content marketing, loyalty programs, employee advocacy programs, marketing metrics, and others are taking marketers in the wrong direction and away from the consumer.
With consumers now controlling 2/3 of our marketing through social media, word of mouth, reviews, etc., marketers must find their way back.
They must do better. They must BE MORE HUMAN.
Mark‘s keen observations, personal experiences, and wry wit make this book an authentic read. His research-based why-to, case examples, forward-thinking advice, and storytelling how-to make this a must read by marketing students, professors, and professionals. - Take everything you think you know about marketing – the leads, the sales funnels, the number of “touchesâ€, the data, the content creation… the flashy, loud marketing ideas – and turn it off. Just listen for a sec.
Mark Schaefer explains that consumers are rebelling against marketing. First, it was the end of lies. Then, the end of secrets. Now, it’s the end of control.
- Customers want to control what they see, hear, and experience.
- Customers want to be in control of their data.
- Customers want their brands to reflect their values, not the other way around.
So what are marketing majors to do, anyway?
I went to school to help people find the things they need and love, and according to author Mark Schaefer, that is exactly what I can still do, but the flashy, loud marketing needs to be significantly less of the marketing plan.
What do we use to fill the void, though? Mr. Schaefer also provides some tips for that!
- What customers want to see, hear, and experience. They want to see that we care about what they care about. They need us in their community, involved in where we do business. They may want us to provide an unforgettable experience.
- Data control. As businesses, take a stand for the privacy rights of consumers – self-regulate. They will notice.
- Fill it by taking a stand with a logical, relevant cause. People want to know that they don’t stand alone and that you respect your customers.
After you read this book, you can either turn the flashy, loud marketing machine back on and stick with what’s familiar, or you can embrace the third rebellion and be the business your customer wants you to be!!
You decide.
